What is Public Relations?
According to the Public Relations Society of America
“PR is a strategic communication process that builds mutually beneficial relationships between organizations and their publics.” -PRSA​
​
To us, PR is more than that. It's about promoting your brand's authenticity to build not just mutually beneficial relationships, but trustworthy relationships.​​​​​​​​
How is PR different from Marketing?
Marketing is about selling a product, while public relations is about selling a brand. While PR can increase sales, that is not the main focus of PR.
​
We're all about building relationships and trust with your key publics, whether internal (e.g. employees) or external (e.g. media, customers, investors); earning media placements; and generating buzz around your brand.
Do I need Public Relations?
Whether you have a personal or business brand, good PR is essential to the success of that brand.
​
In the world of social media and with more scrutiny on brand's ethical practices, it's essential to showcase your authentic brand. Whether that brand involves supporting local non-profits, environmental stewardship, social justice campaigns or any other topic, its important that this characteristic is baked into your brand's principles, and not just for publicity.
​
Whether you're looking to promote your involvement, or build involvement into your brand's identity, we are here to help.
​​​​
It is important to note, of course, that PR campaigns can take a lengthy amount of time and investment before seeing any returns, which makes it important to begin now and to sustain efforts over time. One-off efforts can be useful, but likely won't have any long-term effects.
​
If you're not sure where to start, contact us for a consultation to help determine if professional PR services are right for you.